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ABSTRACT
The environment constitutes a critical challenge to any entrepreneur, and it influences both
the design, the formation of structure, and the operational performance of any
entrepreneurship business. Without due consideration to the environment and its challenges,
it becomes almost impossible to formulate strategies to manage and evaluate how these
challenges affect operational effectiveness and efficiency. To overcome these, several
concepts such as managing, the concept of entrepreneurship, concept of Business, concept of
environment, concept of challenges, and the idea of business performance were embraced. It
was found out that over-reliance on the rational and without being environmentally
analytical increases the risk of entrepreneurship business. The flair for looking at the usual
and seeing the unusual without cognizance of the complexity of the environments inspires
positively or negatively. It recommended that they should have a clear understanding of the
environment irrespective of its external or internal nature to determine the strengths and
weaknesses of the Business through PESTLE, SWOT, and VRIO analysis; just as they would
not walk in the rain without an umbrella, because of the understanding that they can get wet.
Therefore, if entrepreneurs do not analyze and manage their business environment, they will
definitively get wet or dry.
Keywords: Entrepreneurship, Business, Performance, Strategic, Management, Environment. Full Text
