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ABSTRACT
This paper explores the impact of market research on quantity surveyors services in Birnin Kebbi. A purposive sampling technique was used to select respondents. The questionnaire was designed and administered to Quantity surveyors working in the study areas public, private and academic organizations. The study found that the incompatibility of marketing with professional services, not making a profit and no identification of the target market as the key factors in the impact of marketing research on quantity surveyors services results shows. The paper help one to understand how marketing research help quantity surveyors to identify their strength and weakness in delivering their professional services. The research revealed the exciting and essential relationship between strategic intention and practice on one hand and quantity surveyor's services on the other. The authors noted that limitations in sample size and data quality reduce the credibility of generalization.
Keywords: Marketing Research, Quantity Surveyor, Client, Needs
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