Social media has enabled a new style of marketing products and services. Consumers are no longer passive but assumed active and participatory, facilitated by virtual interaction and collaboration in communities. This recentparticipatory culture enables the publishing and marketing of research contents to prospective buyers and obscuring the boundaries between them. The Social media has countlessimpacts on research content promotional activities by introducingimaginary changes in the field of marketing. Social networkmarketing applicationshelp the users to possess interconnections among communitymembers, and extensively buy research articles. This paper gives an overview of the role and benefits of the social media in marketing academic articles and its dominant influence over other marketing channels, shows the opinions of consumers on its need. The need for more social media participation and publications of research work are outlined as solutions.