Informal artisanal and small-scale gold mining (ASGM) operations in Nigeria have contributed to serial lead poisoning in children and women. In 2010, 400 children were killed in three local governments in Zamafara and in 2015, likewise, 28 in Niger. These facts reinforce the presumption that frequent lead contamination and resulting venomization cases were responsible for informal activities in the gold belt states such as Osun, Kwara, Kogi, Niger, and Kaduna Kebbi Zamfara. This article explored the role of environmental communication in controlling informal mining of gold in Zamafara, Nigeria. An environmental communication model on six typologies of media collaboration was proposed for the categorization of collaboration types. This paper has found challenges on cooperation between media and other stakeholders and concluded with solutions on collaboration challenges. Keywords: Collaboration, Informal Gold Mining, Media, Stakeholder, Zamfara