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THE MASS MEDIA AND PUBLIC HEALTH COMMUNICATION IN NIGERIA DURING THE COVID-19 PANDEMIC
Buike Oparaugo1 and Nasiru Alhaji Salihu2

ABSTRACT
The mass media has always been saddled with informing and updating the masses on the latest development in their environment and far beyond. In times of disease outbreak like coronavirus, the mass media has it as a duty to inform and educate the masses on symptoms, prevention, and possible treatment to influence their knowledge, attitude, and practices. The new health behavior of hand washing, putting on facemasks in public places, social distancing, avoidance of crowded places, etc., were all learned due to exposure to the media. Local broadcast stations in Nigeria like Africa Magic and Radio Nigeria Enugu ran various campaigns to influence the masses' health behavior morning, afternoon, and night. These campaigns were in the form of advertorials, talk shows, phone-in programs, animations/animated short stories, etc. Keywords: Media, public health communication, disease outbreak, pandemic, coronavirus.


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