Semantics is the study of meaning in language and can be approached in many ways. The meaning, however, can be connotative or denotative. Therefore, this paper analyzed semantics in the language of advertising in the newspapers, focusing on selected advertisements in the Daily Trust newspaper. The main focus areas in the analysis include imperatives, adjectives, verbs and adverbs, meaning of words in advertising, autographic modifications, punning, and ambiguity in captions. Advertisers use all these to achieve persuasion, which every advertisement tries to achieve. The writers analyzed three advertisements to enable them to drive home the meaning. Through the detailed examination of the terms advertising and advertising language, the writers were able to explain why copywriters make unique word choices when writing advertising copy. The authors concluded by stating that adverts mainly play on emotions, deploying images that arrest the would-be buyer's attention, thus leaving no doubts in the minds of existing and prospective consumers on why they should stick to/switch to the advertised product. Keywords: Semantic, advertisements, advertising language, newspaper.