Development projects in Nigeria are often carried in a kind top – down communication approach rather than the two- way and horizontal approach. Decision makers communicate with contractors who carry out project with no engagement of the beneficiaries in the planning and implementation process of the project. This result to decrees in the quality and improvement of project design, lack of enhancement of people interest and participation, poor perception of project objectives and lack of goals achievement. This paper examines the concept of participatory development communication, it facilitate in achieving sustainable developmental programs. It also justifies the need for target beneficiaries of development programs to be involved in the planning and execution of such programs. Moreover, the paper takes a look at poor current situation of developmental programs in Nigeria and suggested how such situation could be change.