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IMPEDIMENTS TO MARKETING THE QUANTITY SURVEYOR'S SERVICESUmar Muhammad Birnin-Kebbi, Nasiru MuhammadABSTRACT
A cross sectional survey was conducted within Sokoto, Kebbi and Zamfara states to investigate
impediments to marketing of quantity surveyors services. The population for the study included 100
Senior Quantity Surveyors working in public and private organizations in Birnin-kebbi, Sokoto and
Zamfara states. Convenient sampling technique was used in selecting respondents. The data collected
were subjected to relative importance index (RII) analyses. Five factors were identified as being the
major barriers to marketing Quantity Surveyor’s services namely, lack of market research, lack of
marketing department, political difference, marketing treated with levity and lack of clear strategic
plan for marketing in the profession.. It was concludedthat Quantity Surveyors marketing impediments
must be identified and assessed because of the value of marketing if the profession is to survive and
remain competitive in the Nigeria construction industry. It is therefore, recommended that Quantity
surveying organization (public and private) should establish Marketing Department in their
organizations to build a strong relationship with prospect clients.
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