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IMPEDIMENTS TO MARKETING THE QUANTITY SURVEYOR'S SERVICES
Umar Muhammad Birnin-Kebbi, Nasiru Muhammad

ABSTRACT
A cross sectional survey was conducted within Sokoto, Kebbi and Zamfara states to investigate impediments to marketing of quantity surveyors services. The population for the study included 100 Senior Quantity Surveyors working in public and private organizations in Birnin-kebbi, Sokoto and Zamfara states. Convenient sampling technique was used in selecting respondents. The data collected were subjected to relative importance index (RII) analyses. Five factors were identified as being the major barriers to marketing Quantity Surveyor’s services namely, lack of market research, lack of marketing department, political difference, marketing treated with levity and lack of clear strategic plan for marketing in the profession.. It was concludedthat Quantity Surveyors marketing impediments must be identified and assessed because of the value of marketing if the profession is to survive and remain competitive in the Nigeria construction industry. It is therefore, recommended that Quantity surveying organization (public and private) should establish Marketing Department in their organizations to build a strong relationship with prospect clients.


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