The study was to analyze the social media usage and academic performance among undergraduate students at Usmanu Danfodiyo University, Sokoto UDUS. The study sought to analyze types of social media used by undergraduate students, the rate of social media usage, gender differences in social media usage and relationship between social media and academic performance. It was conducted using a cross-sectional survey design; using questionnaires and a sample of 373 respondents was used. In verifying the hypotheses, the researcher used t –test to find out whether gender difference occurred in social media usage. Also, the researcher used correlation to determine whether there was a relationship between social media and academic performance among undergraduate students at UDUS. The results highlighted that there is a relationship between social media usage and academic performance among undergraduate students at UDUS. The findings revealed that majority of the undergraduate students in UDUS are using Facebook as a social media of communication among themselves. Also, it was discovered from the findings that there is no gender difference in social media usage among the undergraduate students. The study recognized the relationship between social media usage and academic performance. The study recommended that there be need for the University, to use Facebook, twitter, and WhatsApp platform for teaching and learning. Therefore, the university can use social media to teach their students. Furthermore, The University should integrate social media into teaching and learning process.